Most companies looking to do business abroad think translating their site into English is enough. However, buyers in Germany search in German, patients in Russia search in Russian, and your English page won’t appear in any of those searches. Translating and achieving international visibility are two different things.
At Baksoft, we develop multilingual corporate sites where each language has its own page, address, and search engine identity. The goal isn’t just to make the site readable in another language but to appear in front of users searching in that language.
Why aren’t translation plugins enough?
Translation plugins installed on a site translate pages on the fly in the browser. They work visually but don’t exist for search engines because each language lacks a unique address. Google can’t index a German page, so you won’t appear in German searches.
The second issue is quality. Automated translations often mistranslate industry terms. In healthcare, legal, and technical fields, a single wrong term can destroy trust. A foreign buyer trying to get a quote will interpret broken sentences on your page as a lack of professionalism.
A true multilingual site has a permanent address, title, description, and content for each language. Search engines are told which page is for which language and country via hreflang tags. This ensures visitors from Germany see the German page, and those from Russia see the Russian page.
Write content once, publish in all languages
The real challenge of a multilingual site isn’t setup but maintenance. Updating a single service page on a site with five languages means five separate tasks. Many companies eventually update only the Turkish side, leaving other languages outdated.
Our workflow eliminates this burden. You enter content once in the primary language, and the system generates drafts in other languages for your approval. You or your translator can edit and publish them. No text goes live without approval.
So automation applies to the workflow, not the translation. Empty pages and copy-paste work disappear, while you retain control. We recommend professional translation for critical pages, but this workflow saves significant time for blogs and promotional content.
How is international SEO set up?
The most common mistake is translating keywords verbatim. The term you search for in Turkish might not be used in the target market. The common term for a service in Germany isn’t always the direct translation of its Turkish counterpart.
That’s why we conduct separate keyword research for each market. Page titles and descriptions are written with terms actually searched in that language. Technically, we set up separate URL structures, hreflang tags, language-based sitemaps, and country targeting. Each language is tracked separately in Search Console, so you see which keywords drive traffic from which countries.
Which languages should you launch in?
The answer varies by industry and target market; launching in all at once is usually a mistake. A complete site in two languages always brings more business than a half-finished one in five.
For companies selling abroad from Turkey, English is usually mandatory. In tourism and health tourism, Russian, German, and Arabic are decisive. In manufacturing and export, German, French, or Spanish stand out depending on the target country. We’ll discuss which markets hold real potential for you and start accordingly—adding new languages later takes just minutes.
For health tourism
For clinics attracting patients from abroad, the site isn’t just promotional—it’s the first step in the patient journey. Patients research first, then ask for pricing, and finally inquire about travel and accommodation.
We structure accordingly. Service pages are written in the target language and the market’s search terms. Communication channels prioritize what patients are used to—in most markets, this is WhatsApp, with message flows separated by language. An FAQ section covers process, accommodation, and travel questions.
Healthcare promotion and advertising regulations in Turkey have specific limits. We design content within these boundaries, providing patients with the information they need in compliant language. We recommend confirming final legal assessments with your own legal advisor.
For export and industrial companies
International buyers measure your reliability before your product. The site is the first stop for this assessment.
Product catalogs are managed separately for each language, technical documents and certifications are presented as downloadable, and factory and capacity information is visible. The quote request form includes product selection, quantity, and delivery terms, with inquiries going directly to your sales team. A trade fair calendar and reference markets page provide the trust signals buyers look for.
You’ll build your own channel instead of relying on marketplace inquiries. When buyers find you directly, commissions and platform rules are bypassed.
How does the process work?
First, we discuss your target markets. Which countries do you get business from, where do you want more, and how do your competitors appear there? Then, the language list, page structure, and translation workflow are finalized, and we provide a fixed-price quote.
At delivery, Search Console is set up for each language, hreflang structure is tested, and your team is trained on the content panel. If you have an existing site, old URLs are redirected to preserve value.
How is pricing determined?
Pricing is project-based, fixed upfront, and depends on the number of languages, page volume, who handles translation, and the scope of market-specific SEO work. There’s no monthly fee per language. The initial consultation and market analysis are free.
Frequently asked questions
Do you handle the translations? The system generates drafts, and approval is yours. We recommend professional translation for critical pages and can manage this process with our translators if you prefer.
Can new languages be added later? Yes. The structure is built for this, and adding a new language technically takes minutes. The remaining task is approving content in that language.
Do I need separate domains for each language? Usually not. Language folders under a single domain are the most efficient structure for most companies. If you aim for strong local presence in a specific country, we’ll evaluate a country-specific domain together.
Do visitors automatically see their language? A suggestion appears based on the browser’s language, but no forced redirect occurs—language choice always remains with the user. Forced redirects cause issues with search engines.
Can our existing site be made multilingual? If the infrastructure supports it, yes. If it’s old and slow, rebuilding is often cheaper. We’ll decide together after review.
If you know which markets you want business from, the rest is technical. Tell us your target countries and industry, and we’ll determine which languages make sense to start with and what it will cost.